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“You’re” Marketing

You provide a product – you. If marketing is telling the story of your product to show its value, then your marketing is your story.  

The most persuasive stories are free from deception. Great stories are allergic to half-truths. On the contrary, a story arising from a genuine belief is what creates connection. Connection creates belief. A belief that you’re being taken down the right path.

If you marketing is not working, then you must tell a better story – about you. However, this mean a better product. This means providing a better value. This means a better you.