Narratives create narratives. When you hear a story, it pulls up frames from other narratives you have previously adopted. A personalized story telling process occurs in your mind. You take the new story and mold it with your preexisting deep narratives to try to give it meaning.
You subconsciously tell yourself, your own subjective story of what the facts mean to you – regardless of reality. This subconscious reality is the reason jurors always remember more than the evidence.